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Reading Time: 6 minutes I’m gonna have to ask you to stop what you’re doing. Okay, don’t stop reading my guide on the value ladder. Stop sending your dream clients on a wild goose chase to hire you. Okay, I know you don’t think you’re doing it, but the truth is that it happens more than you think. I […]

LAST UPDATED: January, 2022
FILED UNDER: Brand Strategy and Design, Copy and Content Writing, Search Engine Optimization

Value Ladder: the Ultimate Creative’s Guide

Photo of Emilie Steinmann, a woman wearing a jean jacket throwing confetti and standing in front of blue balloons

Reading Time: 6 minutes Want a taste of sweet blogging success but don’t know what to do? Add these five ingredients to your “meat and potatoes” content!

LAST UPDATED: September, 2021
FILED UNDER: Copy and Content Writing, Search Engine Optimization, Website Design

Blogging Success with 5 Secret Ingredients

Reading Time: 3 minutes

Just because you can write your own sales copy doesn’t mean you should publish it. Now hear me out, friend. I would love to write your launch copy for you, but I totally get why you would want to do it yourself. You’re a roll-up-your-sleeves kind of girl. You’ve worked ridiculously hard for your money and don’t quite feel ready letting go of it to hire a copywriting pro. I’ve got your back. I’ll show you how to review the copy you’ve already written and make sure it’s going to serve you well. 

LAST UPDATED: December, 2019
FILED UNDER: Brand Strategy and Design, Copy and Content Writing, Search Engine Optimization

Can your current launch copy pass the Buoyant Test?

Reading Time: 5 minutes

When I launched my website earlier this month, I worked really hard on making it look pretty and easy to use. I customized my favorite Squarespace template. I sprinkled my favorite branding elements and headshots throughout the pages. I added newsletter signups, social media icons, and a custom contact form from Honeybook.* Once it looked nothing short of gorgeous, I published that sweet website baby of mine and announced its arrival to the world! ???

But, that gorgeous website won’t perform unless…

LAST UPDATED: May, 2019
FILED UNDER: Search Engine Optimization

Search Engine Optimization Company Makes Critical Metadata Error

Do you ever cringe when it comes to sharing about your business online? I've got you. Sign up below to learn the most effective ways to position and promote your services… without the burnout. 

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yes! Vamos!

Your business is already providing unparalleled value to your clients. Are you ready for your brand and website to reflect that level of service so you can increase your profit margin? 

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