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Copy and Content Writing

Reading Time: 6 minutes I’m gonna have to ask you to stop what you’re doing. Okay, don’t stop reading my guide on the value ladder. Stop sending your dream clients on a wild goose chase to hire you. Okay, I know you don’t think you’re doing it, but the truth is that it happens more than you think. I […]

LAST UPDATED: January, 2022
FILED UNDER: Brand Strategy and Design, Copy and Content Writing, Search Engine Optimization

Value Ladder: the Ultimate Creative’s Guide

Photo of Emilie Steinmann, a woman wearing a jean jacket throwing confetti and standing in front of blue balloons

Reading Time: 6 minutes Want a taste of sweet blogging success but don’t know what to do? Add these five ingredients to your “meat and potatoes” content!

LAST UPDATED: September, 2021
FILED UNDER: Copy and Content Writing, Search Engine Optimization, Website Design

Blogging Success with 5 Secret Ingredients

Reading Time: 7 minutes This post is definitely for you if you want to know how to blog if you hate writing. Do you remember your school-age days when your teachers would remind the class to get started on a project the day it was assigned rather than wait until the day before it was due? Remember how you […]

LAST UPDATED: June, 2021
FILED UNDER: Copy and Content Writing

How to Blog if You Hate Writing

Emilie standing, holding a blue ipad and pointing at a blank piece of poster paper on the brick wall.

Reading Time: 3 minutes

Just because you can write your own sales copy doesn’t mean you should publish it. Now hear me out, friend. I would love to write your launch copy for you, but I totally get why you would want to do it yourself. You’re a roll-up-your-sleeves kind of girl. You’ve worked ridiculously hard for your money and don’t quite feel ready letting go of it to hire a copywriting pro. I’ve got your back. I’ll show you how to review the copy you’ve already written and make sure it’s going to serve you well. 

LAST UPDATED: December, 2019
FILED UNDER: Brand Strategy and Design, Copy and Content Writing, Search Engine Optimization

Can your current launch copy pass the Buoyant Test?

Reading Time: 4 minutes

Oh, hi there. It’s me again. Just trying to put myself out of a job.

Just kidding. For those of you who want to update your website copy on the fly, I’ve got you covered. I can teach you the basics of how to write compelling copy on your own site so you can fiiiiiiinally stop feeling like you sound like everyone else.

LAST UPDATED: November, 2019
FILED UNDER: Copy and Content Writing

How to Write Website Copy – Photographers Edition

Reading Time: < 1 minute

#freebiealert ✌️ I’m here to help you not make the same mistakes I made while Googling my way through my first business. *Hint: it didn’t end well.

LAST UPDATED: August, 2019
FILED UNDER: Copy and Content Writing

The Top 5 Subject Lines You Can Use Today

Reading Time: < 1 minute

Let’s be honest. This definition briefly tells you *what* I do, but it definitely doesn’t tell you “why” I do it! Hint… it’s not because I love being tied to my computer all day. 

Yesterday, as I was listening to #startwithwhy by @simonsinek, I had an epiphany: I didn’t know my “why” (aka my mission statement).

LAST UPDATED: August, 2018
FILED UNDER: Copy and Content Writing

What is Copywriting… and WHY I do it!

Do you ever cringe when it comes to sharing about your business online? I've got you. Sign up below to learn the most effective ways to position and promote your services… without the burnout. 

Choose your own adventure

yes! Vamos!

Your business is already providing unparalleled value to your clients. Are you ready for your brand and website to reflect that level of service so you can increase your profit margin? 

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