the fine details

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Our Story

An overview of our brand and website services

But you’ve got a problem...

You’re taking your booked-out creative business and expanding into the world of virtual education, hosting events, and setting up passive income streams. You’ve got a bazillion cool ideas keeping you awake at night and your done-for-you services are systematized, running smoothly, and if we’re being honest, feeling a little less exciting than they used to be. You’re in massive growth-mode, friend! 

You’re ready to grow beyond your own time capacity and it shows.

We know because we've been there.

You need a website that turns your casual browsers into avid blog-readers, subscribers, and repeat buyers. You need a website where the words and design flow smoothly on the pages and wrap your visitors up with a cohesive story -- a story that feels like (your version of) sunshine and warm hugs. You’ve known for a while that your site has been collecting dust and has only been serving as a glorified contact form, but you just don’t have the time or energy to work on it. It’s kind of, maybe, possibly the biggest thing holding you back from becoming a passive-income-earning creative educator superstar… you know… while you jet-set and sip espresso on cobblestone-studded café terraces.

You need a website that will actually serve this new version of you.

The totally cool thing is that you’ve got all the creative brain power you need to make your brilliant educational services happen (and the crowd will go wild)! You just need the right team of word nerds and designers to make this magic happen. 

CHIEF operating OFFICER

Aaron

CHIEF executive OFFICER

Emilie

So who is drinking all the coffee?

We offer captivating and compelling copy and design services for next-level creative entrepreneurs like you… Creativepreneurs who could do it on their own but know why they shouldn’t. We make telling your story and showcasing your offerings look good… like, perfectly-woven spandex good. 

Oh, hi. That would be us… right over here at Buoyant Design Studio.

  • Deliver your copy in a Google doc or PDF.
  • Give you formatting suggestions for your website, but you’ll still need to do the design work yourself.
  • Wave adios once they hand over the copy if you hire a separate web designer.

When you only hire a copywriter, they’re going to:

  • Make you write your own copy… which takes a lot of time and experience to get right.
  • Or, write the copy for you as an add-on… which may not make a ton of sense, since choosing the perfect words and placing them in exactly the right places is WAY more about growth strategy than adding filler content. 
  • Or, make you hire someone else to write copy last minute… which may end up costing you more and delaying your project.

When you only hire a web designer, they’re going to:

  • You telling your personal and brand story ONCE, keeping a cohesive message and preventing you from needing extra naps (or coffee) due to overwhelm.
  • You filling out ONE detailed questionnaire, which will help us rally around the same selling points in your business and the same growth strategy. 
  • You having full access to our shared cloud drive of content and recorded calls. No details will get lost in the shuffle with our onboarding process. 
  • You sitting back and enjoying your normal routines as we communicate internally and get your project off the ground. You don’t have to act as project manager between multiple service providers when you hire us. 
  • Oh, and best of all, you get a bonus launch strategy and website platform training call with Emilie prior to launch so you can create and share with confidence!

When you hire Buoyant design studio, you get conversion-based copywriting AND brand design AND web design under one (virtual) roof. This looks a whole heck of a lot like:

*Too long, don’t wanna read: It’s pretty darn awesome.

What is it like to hire a fully-integrated copywriting and design agency?

Signature Services Experience

  • You’ve been in business a few years and feel the squeeze on your free time (if it still exists).
  • You have a vision for where you want to go or how you want to grow.
  • You’re a bit embarrassed to pitch event and podcast hosts to be a speaker because your website looks so 2000-and-late. 
  • You have been putting off launching your new educational side of your business because this all feels too overwhelming.
  • You are ready to hand over some control (yup, it’s part of the growth process).

We are perfect for you if:

While we believe 10000% that every business should have a website as a virtual home base (Marky Z owns your favorite social platforms, not you), we know that not everyone needs to hire a copywriter or designer right away. We think it’s completely fine to launch your first website in a “good enough” DIY state -- we all start somewhere!

Who are our services for?

Oh goodness no. You’ll be pleasantly surprised to hear you’ll not only save money, but also months of your time, by hiring the Buoyant team. Heck yes to that!

Hiring an “agency” must be more expensive than hiring a copywriter and designer separately

You’re not sure what direction you want to take your business yet

You don’t have time to work on this project

Well, that’s why we’re here, friend. Your time investment will only be a few hours upfront, a bit in the middle for revisions, and a bit at the end for the wrap-up.

YOU DON’T HAVE TIME TO WORK ON THIS PROJECT

HIRING AN “AGENCY” MUST BE MORE EXPENSIVE THAN HIRING A COPYWRITER AND DESIGNER SEPARATELY

YOU’RE NOT SURE WHAT DIRECTION YOU WANT TO TAKE YOUR BUSINESS YET

So, remember how I said Buoyant is perfect for you if you have a vision for your future? It doesn’t have to be totally planned out! If you’re bouncing around a few ideas, let’s chat!

YOU’RE NOT SURE WHAT DIRECTION YOU WANT TO TAKE YOUR BUSINESS YET

YOU DON’T HAVE TIME TO WORK ON THIS PROJECT

HIRING AN “AGENCY” MUST BE MORE EXPENSIVE THAN HIRING A COPYWRITER AND DESIGNER SEPARATELY

You might be thinking...

Then you may just cross over that “how do they do it?!” hurdle. You might increase your revenue beyond the time-for-money limit. I mean, you can only raise your prices so much before you stop getting inquiries. You may be able to bring on team members to serve your clients as you do so you can travel for speaking engagements and networking opportunities. You may even be able to find time for a completely “unplugged” getaway with your significant other or friends.

That sounds so refreshing, right?


If launching your new site means expanding your offerings…

We do things a bit differently at Buoyant, meaning, we don’t live and die by deadlines. We know they cause you wild amounts of stress and don’t want to put that on you. We have a project framework for each client and discuss what your life looks like at the moment.

You will get your pre-work done at your own pace and then we’ll decide on an active project work time frame that fits your schedule and workload. We love you as our clients and friends and want to get your website launched beautifully and smoothly.

Let’s touch on the timeline…

reach out about copy

Deliverables
- 6 pages of brand copywriting: Home, About, Services, Blog, Single Post, Contact
- Option to add on additional pages if needed

Onboarding and Planning
- Branding deep-dive questionnaire
- Intentional market research
- Communication, feedback questionnaires, and project management through HoneyBook
- File organization through Google Drive and secure password sharing through LastPass
- Project kick-off Zoom call to review pre-work and project expectations
- Two rounds of revisions

Miscellaneous
- Estimated timeline after project kick-off call: 24-48 hours
- All copy is written with diversity, equity, inclusion, and belonging best practices in mind

Website Copywriting Intensive

uplevel my brand

Deliverables
- 3 logo designs in multiple colors and relevant file formats, sizes, and colors: Horizontal, Stacked, Submark
- 3 pattern designs in multiple colors and relevant file formats, sizes, and colors
- Font pairings
- Color palette selection

Onboarding and Planning
- Branding deep-dive questionnaire
- Intentional market research
- Communication, feedback questionnaires, and project management through HoneyBook
- File organization through Google Drive and secure password sharing through LastPass (if needed)
- Project kick-off Zoom call to review pre-work and project expectations
- Two rounds of revisions for brand identity designs

What You Need to Gather
- Your existing brand elements (so we can identify what’s working and what’s not)
- Your brand photos, including headshots and stock images (so we can decide what to keep and what will need to be curated in preparation for the brand launch)
- Inspiration on our collaborative Pinterest board

Miscellaneous
- Estimated timeline after project kick-off call: 4 weeks
- All designs are created with web accessibility best practices in mind
- Tech support on launch day (and 7 days beyond)

Brand Strategy and Design

let's chat websites

Deliverables
- 6 pages of custom website design: Home, About, Services, Blog, Single Post, Contact
- Option to add on additional pages if needed

Onboarding and Planning
- Branding deep-dive questionnaire
- Intentional market research
- Communication, feedback questionnaires, and project management through HoneyBook
- File organization through Google Drive and secure password sharing through LastPass
- Project kick-off Zoom call to review pre-work and project expectations
- Two rounds of revisions for both the brand identity and website design

What You Need to Gather
- Your existing brand elements (so we can identify what’s working and what’s not)
- Your brand photos, including headshots and stock images (so we can decide what to keep and what will need to be curated in preparation for the brand launch)
- Inspiration on our collaborative Pinterest board

Behind-the-Scenes Setup
- Mobile optimization
- Basic SEO
- Page title and description optimization
- Alternative text for up to 200 photos, graphics, and icons
- Domain and blog setup, migration, and testing

Miscellaneous
- Estimated timeline after project kick-off call: 12 weeks
- All designs are created with web accessibility best practices in mind
- Tech support on launch day (and 7 days beyond)
- Website training during the off-boarding process

Showit Website Design and Development

Because we only take on a limited number of launch clients each month, we encourage you to reach out to check on our availability and snag your prime launch date!

Just a note...

If you have any questions or want to send a sweet hello, you can email our team at hello@buoyantdesignstudio.com.

Schedule a discovery call

Let’s get this show on the road!