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Our Story

Brand and Website Designs that Captivate and Convert

choose your own adventure

freedom sounds pretty great, right?

What if your website did so much of the heavy lifting that you could take more vacations, dust off that creative hobby of yours, and spend more time with the people who spark joy? 

Sure, you could choose to do all of those things right now, but if you took a week off (yes, completely unplugged), would you still get inquiries? Could you still make sales? How amazing would it feel to be able to continue to make money while you prioritize rest and play? 

I'm here to tell you it's possible with the right brand and website strategy and implementation.

You do want your website to work tirelessly for you while you kick your feet up, right?

DIY Home School | a one-stop shop for homeowners to find a home and renovate it on a tight budget.

custom brand and website design

Abby and Brandon | a dynamic photography duo, capturing special moments throughout a family's life.

custom brand and website design

Vida Events | a luxury wedding planning company serving Virginia, DC, Texas, California, and beyond.

custom brand and website design

Wendy Zook | a professional family photographer, mentor, and passionate Down Syndrome advocate.

custom brand and website design

The Finer Points | an agency serving small businesses through systems organization and marketing.

semi-custom website design

Speechy Musings | a prominent blog and digital product shop serving speech language pathologists.

semi-custom website design

M Harris Studios | a luxury destination wedding photographer and videographer located in Virginia.

Website copywriting

Reflections Photography | a boutique newborn and family photographer in Niagara, Ontario.

Website copywriting

Zachary Andrew Events | an inclusive wedding and event designer and planner in the Northeast US.

Website copywriting

Our Favorite Projects

Sales Page Copywriting and Design

Heather Anderson, Heather Anderson Photo

Working with Emilie was a dream. She worked fast and efficiently to build content and copy for me to book my 3 day retreat. She supported me as I had to make changes to my marketing and helped me come up with ideas to best reach my target audience. She joined us at the retreat and was a pure joy to work with, she was an open book and resource to all the attendees. 

"I highly recommend working with her."

Copywriting and Semi-Custom Website Design

Kelly and Alex Shoul, In Love and Adventure Photography

I hired Buoyant Marketing for copywriting and web design, and I have to say, Emilie knocked it out of the park! Emilie really took the time to learn my target market, and the copy she came up with was AMAZING! I’ve received so many compliments on the web design and copy. Even during some personal setbacks on my end, that slowed down the final delivery process, Emilie was always super sweet, and understanding. She really exceeded expectations, and is an expert in her field. I’m SO happy I hired Buoyant Marketing.

"My website finally feels finished!"

Brand Copywriting

Laura Neff Murphy, Laura Lee Creative

Working with Emilie on copywriting for one of my many business ideas was such a treat!! From the start - Emilie was so invested in learning my ideal client, and how to emotionally connect with them on a level most copywriters can’t. She was able to speak to their hopes, their fears, and add in a little bit of wit for the perfect accumulation of words that connect and convert. If you’re looking for a copywriter that focuses on connection, and emotion, and has a true passion for words."

"Look no further than Emilie!"

Our medium is in the digital space.

Have you ever had that feeling where all the stars in the universe seemed to align and you are inspired like never before? It's like some sort of sorcery, but it's really your "zone of genius."

Design is our zone of genius. We pull inspiration from architecture and fashion, calligraphy and textile works, fine art and industrial innovations. We believe wholeheartedly in the symbiosis between form and function -- strategy, design, and application. 

We're unapologetically obsessed with great design.

Every once in a while you'll find a few extra graphic design or illustration needs on your to-do list: printed materials, social media templates, client magazines and pricing guides... We can help you cross items off your list and incorporate your brand aesthetic seamlessly. 

specialty design

We know that a website without intentional copy is a website that does not serve anyone well. It is the backbone that supports carefully-crafted brand and website design. We have spent years studying and practicing the art and science of conversion copywriting and have formulated a method for writing website copy that really wows. We can take care of this for you in just a single day. 

website copywriting

We will begin your custom experience with a brand strategy deep dive. This will allow us to get to know your grand vision for your business, who your dream client is, and what sticking points you have witnessed in the past. 

We will curate an intentional font and color palette and design a logo suite to support your growth goals. With this, we will create a comprehensive brand guidelines document that can be shared with your team to promote consistency. 

We will build you a one-of-a-kind website from scratch that is not only aesthetically pleasing, but is functional and makes the conversion (shopping/booking/subscribing) process seamless. We try our very best to apply current web accessibility standards, removing potential barriers for prospective clients.

brand and website design

A preview of our services

Reading Time: 6 minutes I’m gonna have to ask you to stop what you’re doing. Okay, don’t stop reading my guide on the value ladder. Stop sending your dream clients on a wild goose chase to hire you. Okay, I know you don’t think you’re doing it, but the truth is that it happens more than you think. I […]

Reading Time: 6 minutes Want a taste of sweet blogging success but don’t know what to do? Add these five ingredients to your “meat and potatoes” content!

Photo of Emilie Steinmann, a woman wearing a jean jacket throwing confetti and standing in front of blue balloons

Reading Time: 7 minutes This post is definitely for you if you want to know how to blog if you hate writing. Do you remember your school-age days when your teachers would remind the class to get started on a project the day it was assigned rather than wait until the day before it was due? Remember how you […]

Emilie standing, holding a blue ipad and pointing at a blank piece of poster paper on the brick wall.

Reading Time: 5 minutes

No need for you to work your yoga pants off to find the next right book to build your biz, manage your mindset, or harness the power of persuasion (see those lovely alliterations — swoon). I’ve got you covered with this illustrated bullet journal spread and a simple list of links below. I consume all my books on Audible because it’s sooooooo much easier on my body to listen and not hold up a physical book (for real).

Reading Time: 3 minutes

Just because you can write your own sales copy doesn’t mean you should publish it. Now hear me out, friend. I would love to write your launch copy for you, but I totally get why you would want to do it yourself. You’re a roll-up-your-sleeves kind of girl. You’ve worked ridiculously hard for your money and don’t quite feel ready letting go of it to hire a copywriting pro. I’ve got your back. I’ll show you how to review the copy you’ve already written and make sure it’s going to serve you well. 

Reading Time: 24 minutes

In the fifteenth episode of Becoming Buoyant, Justine Hwang of It Just Flows shares how burnout effected her life and business, but how she took that experience and create amazing workshops that focus on connection and creativity.

Reading Time: 28 minutes

In the fourteenth episode of Becoming Buoyant, my friend, Mary Baird of Three Otters Photography, shares how her family’s relationship with cancer has made a lasting impact on her life and business. Listen in as Mary opens up about her battle with childhood cancer and the impact it has made on her health as an adult while running a successful business.

Reading Time: 19 minutes

In the thirteenth episode of Becoming Buoyant, Erin Perkins shares about her journey as a deaf entrepreneur and how she found her calling as an advocate for accessibility. If you’re looking to make your small business accessible to everyone, this is the perfect episode for you!

Reading Time: 4 minutes

Oh, hi there. It’s me again. Just trying to put myself out of a job.

Just kidding. For those of you who want to update your website copy on the fly, I’ve got you covered. I can teach you the basics of how to write compelling copy on your own site so you can fiiiiiiinally stop feeling like you sound like everyone else.

Reading Time: 13 minutes

In the twelfth episode of Becoming Buoyant, Andie Moklestad joins us to share how she’s found a way to continue to pursue her creative passions while living with lyme disease, fibromyalgia, and chronic fatigue. While you can’t always predict how your health will affect you tomorrow, you can create a plan to help work with your illnesses.

Reading Time: 2 minutes

In the eleventh episode of Becoming Buoyant, Jessica Wonders joins us to share how she has grown a team in her event planning business while dealing with the ongoing symptoms of endometriosis. She is an advocate for women dealing with this invisible illness and hopes to spread awareness so others can find the care they need in the early stages of this disease.

Reading Time: 2 minutes

In the tenth episode of Becoming Buoyant, Carey Osenbau joins us to share how she successfully built (and niched down) in her Shopify web design business while managing chronic fatigue due to hormonal imbalance, thyroid problems, and food allergies. She has learned how to structure her days and weeks to make sure she always has nourishing food available and time for real self-care. She also shares her thoughts on developing “scar tissue” in business and what that means for our clients or customers.

Reading Time: 2 minutes

In this episode of Becoming Buoyant, Rachael Dowling joins us to share what it’s like to raise a family, operate several businesses, and manage an autoimmune thyroid condition. She is a trained and licensed drone photographer and educator, with a course coming out soon!

Reading Time: 2 minutes

In the eighth episode of Becoming Buoyant, Jenna Fenske joins us to share how managing Avoidant Restrictive Food Intake Disorder (ARFID) has impacted her life and career as a marketer. Listen in as she shares her experience with this little-known eating disorder from childhood on as well as her tactics to run a successful service business. Hint: it has a lot to do with intentional goal setting, time management, and clear communication with clients.

Reading Time: < 1 minute

In this episode of Becoming Buoyant, Manda Koolis joins us to talk about her road to Multiple Sclerosis diagnosis, how she plans her photoshoot days to prevent pain flare-ups, and understanding, accepting, and working with health limitations.

Reading Time: < 1 minute

In this episode of Becoming Buoyant, Kit Gray joins us to share her story of managing Lupus and pouring into her passion for wildlife by starting a fine art illustration business. She talks about the tough topic of self-worth and its typical tie to achievements or status.

Reading Time: < 1 minute

In this episode of Becoming Buoyant, Ashley Beaudin of The Imperfect Boss joins us to share her story of building a creative business while walking the difficult road to recovery from addiction. She has empowered tens of thousands of women (and men, I’m sure!) to embrace their imperfections as their superpowers.

Reading Time: 2 minutes

In this episode of Becoming Buoyant, Michele Perry of Designed to Thrive Creative joins us to share her rollercoaster of a story. We talk about life in an active war zone, creativity as a form of survival, and pivoting after a traumatic brain injury.

Take a peek into our design journal

yes! Vamos!

Your business is already providing unparalleled value to your clients. Are you ready for your brand and website to reflect that level of service so you can increase your profit margin? 

Do you ever cringe when it comes to sharing about your business online? I've got you. Sign up below to learn the most effective ways to position and promote your services… without the burnout. 

Choose your own adventure

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